Checking in on the Business of Golf with Josh Carpenter – Episode #15

Why would a company spend $30 million to sponsor a PGA Tour event? Kyle sits down with Sports Business Journal’s Josh Carpenter to break down the real economics behind golf sponsorships. From sleeve logos and hat deals to title sponsors and Pro-Am access, the business of golf is much more complicated than just putting a logo on TV. In many cases, the real value comes from something else entirely: access. Follow Josh: https://twitter.com/JoshACarpenter?lang=en 0:00 – Why brands sponsor golf 1:02 – How Josh ended up covering the business of golf 2:10 – Why almost everything in golf is a business story 3:04 – Watching sports through a business lens 5:11 – Why golf fans start caring about sponsorships 6:05 – The strange economics of sports business reporting 9:10 – Why sponsorship info is valuable to agents 10:36 – The bizarre world of golf sponsorships 11:35 – Why companies sponsor PGA Tour players 13:00 – Why CEOs actually pay for golf deals 16:38 – Why PGA Tour title sponsors cost so much 20:30 – The real ROI behind golf sponsorships 200K golf fans follow us across all platforms. Our content is handcrafted to make the daily golf fan’s personal experience of golf feel more meaningful. Sign up right here: https://www.normalsport.com/ Listen to the show Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/5uJATzF... Connect with us 🌎 Our website: https://www.normalsport.com/ 🐦 Twitter: https://twitter.com/KylePorterNS 📸 Instagram: https://www.instagram.com/normalsportgolf/ 🤝 Partner with us: https://www.normalsport.com/sponsors