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Reach 225,000 thoughtful golf fans.
Matt and team, thanks for checking out Normal Sport. We share an ethos of caring deeply about making something quality and would love to work together in the future. You can email me right here if you ever want to chat.
By the numbers
Inventory
10m
brand-able impressions
Across every platform we publish on.
Followers
225K
across six channels
X · IG · YT · Newsletter · Pod · Print
Trust
9.1
subscriber trust score
Out of 10, from our annual reader survey.
Cross-platform CPM
$15
average
Industry benchmark: $30-$40
Total followers · 2023 – 2026
Monthly total
What readers say
“Thank you for writing in a way that makes me think unlike anybody else that I read in golf.”
EW
Ethan W.
“It's my favorite piece of content I consume weekly. And it's not even close.”
TB
Tom B.
“I take my time and read this top to bottom.”
AA
Anuj A.
“I've cancelled other newsletters just to keep this one.”
BV
Bert V.
Who reads Normal Sport?
🌐
Geographic spread
👥
Gender
📅
Primary age range
💳
Income concentration
💼
Professional profile
Let's talk
Sponsorship opportunities start at $15,000.
Tell us what you are trying to do and we will come back with a plan, a mock and a date. Most partnerships are built in one call.
Rates
Sponsorship options
Build your package
$15,000
/12 mo
Newsletter ads
8
Custom newsletter ads
2
Podcast/YouTube spots
8
Forward Press spots
1
Social media impressions
150K
Build your package
$20,000
/12 mo
Newsletter ads
12
Custom newsletter ads
2
Podcast/YouTube spots
12
Forward Press spots
0
Social media impressions
300K
Build your package
$25,000
/12 mo
Newsletter ads
14
Custom newsletter ads
3
Podcast/YouTube spots
14
Forward Press spots
4
Social media impressions
500K
Build your package
$30,000
/12 mo
Newsletter ads
18
Custom newsletter ads
4
Podcast/YouTube spots
18
Forward Press spots
6
Social media impressions
1M
Build your package
$50,000
/12 mo
Newsletter ads
24
Custom newsletter ads
5
Podcast/YouTube spots
24
Forward Press spots
12
Social media impressions
1.5M
Add-ons
2027 annual title sponsorships
Own an entire channel for all of 2027. Your brand leads every newsletter, every podcast episode, or every monthly print product that we release.
Newsletter
$40,000
Exclusive branding across every newsletter send (email & website), all year
Podcast
$20,000
Exclusive branding across every podcast/YouTube episode, all year
Print product
$20,000
Exclusive branding across every monthly print issue, all year
FAQ
Questions from partners
How do I book a sponsorship?
Hit “Partner with us” or “Book this tier” and tell us what you’re trying to accomplish. We’ll come back with a plan, a mock and a date. Most partnerships are built in one call.
What’s included in each tier?
Every package runs 12 months and combines newsletter ads, custom newsletter ads, Podcast/YouTube spots and social media impressions. Tiers range from $15,000 to $50,000, and the top three tiers add a Forward Press print ad.
What makes a custom newsletter ad different?
Instead of a standard text-and-link placement, we create a custom illustration for your brand that runs inside the newsletter. You can see an example here.
Who reads Normal Sport?
Mostly U.S.-based (86%), mostly 25–44, and 68% earn over $150K. 42% are executives or decision makers where they work. See the full reader survey for the details.
Can I add a title sponsorship to my package?
Yes. Annual title sponsorships for 2027 are available for the newsletter ($40,000), the podcast ($20,000) and Forward Press, our monthly print product ($20,000). Each is exclusive, so there’s only one per channel.
What is Forward Press?
Forward Press is our monthly print product, mailed to readers. Partners can buy a standard ad placement or own the whole year as title sponsor.
How does billing work?
We invoice in installments across your partnership rather than all up front. We’ll set up a schedule that works for you when you book.
