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Special Edition | August 22, 2025 | Read Online
Hey,
Every day I sit down to work, I think about what I’m going to say to you. A newsletter being what it is, it can often be difficult for us to converse about what is said beyond the occasional email exchange.
This is unfortunate because I think about this business as more of a two-way conversation than is probably conveyed in the way we distribute our content. In other words, I often feel like I’m Jordan Spieth and you’re Michael Greller, and I’m just running you over with my words.
That is flipped around today, though, as we launch our 2025 Normal Survey.
Now it will be you who is talking to me.
I’m curious about many things. What do you think of our sponsorships? What do you think of the newsletter length? What do you want to see more of in Year 2? Which princes should we sell your data to I’M KIDDING.
Last year, the response was tremendous. So many of you gave feedback that legitimately helped us not only shape what this business has become but also allowed us to take data to potential sponsors that we believe could benefit you and show them how engaged and excited our audience is.
This is — and I cannot stress this enough — incredibly helpful for us. If you are not a Normal Club member or don’t want to buy the merch, the best way you can support us is by giving us your time through this survey.
Three reasons for this survey.
1. We believe that online ads can be good but that bad ads are very bad. And most ads online are bad ads. We are trying to create ads that are barely ads (through my words and experiences and Jason’s illustrations), but it takes the right partners for that to happen. We have continually said “no” to the wrong partners and will continue to seek out the correct ones. The ones that allow us to cook and to experiment. The ones that make products we like and have stories that we love.
2. We are actually curious about who you are and what you enjoy. We spend a LOT of time going over this survey and talking about what it means for our trajectory. In that sense, you have a hand in shaping what Normal Sport is as a business.
3. We’re — of course — doing a giveaway. In filling out the survey, you will be automatically eligible for the following …
A Turtlebox Ranger (value: $250).
A box of Norman merch (value: $250).
And you will automatically receive the following …
$25 off your next Ship Sticks order (link to this at end of survey)
The 2025 Normal Survey will take ~10 minutes to complete (unless you are Tom Kim, in which case it may take up to 25). We will also share the overall results with this community in a future newsletter.
I hope this goes without saying, but we will not share any of your personal data with any potential partners or brands, or anyone else for that matter.
Onto the survey!
Kyle is the best columnist in sports. That he has channeled those talents through strokes gained and Spieth memes is a blessing to golf.
Kyle sees golf in a way that no one else does—and we're all fortunate to get to share in that view through Normal Sport!
I’ve always enjoyed your love for golf. So often I see favoritism showed to golfers in the social media world, but I enjoy reading you telling a situation how it is regardless of the person.
Kyle approaches coverage of the game with both conviction and curiosity
Few make the sport feel as fun and as thought provoking.
Normal Sport is exploratory, ometimes emotional, always entertaining. It also has one of my favorite writers in the biz at its foundation.
There’s been no one else in golf that has tickled my funny bone as often as Kyle Porter does. He’s been instrumental in ushering in a new era of golf coverage and it’s been a pleasure to be along for the ride in that.
Kyle's content is a product of a sick sense of humour, a clear passion for golf and unquestionable dedication to hard work. That's not normal!
It's a treasure trove of the important, the seemingly important, and — importantly! — the unimportant stuff. It's an asset in my inbox.
The way Kyle has been able to mold a silly Twitter joke (normal sport) into a must-read newsletter on the weekly happenings in our silly game gives a great look into why he's one of the smartest people in golf.
Kyle is a perfect curator of the necessary moments of levity that accent a sport that will drive most of us insane.
Kyle is one of the best in the golf world at finding and synthesizing the absurd, the thoughtful and the fun things that make being a golf fan worthwhile.
