Our Spieth-Greller Relationship Flips Today

Special Edition | August 22, 2025 | Read Online

Hey,

Every day I sit down to work, I think about what I’m going to say to you. A newsletter being what it is, it can often be difficult for us to converse about what is said beyond the occasional email exchange.

This is unfortunate because I think about this business as more of a two-way conversation than is probably conveyed in the way we distribute our content. In other words, I often feel like I’m Jordan Spieth and you’re Michael Greller, and I’m just running you over with my words.

That is flipped around today, though, as we launch our 2025 Normal Survey.

Now it will be you who is talking to me.

I’m curious about many things. What do you think of our sponsorships? What do you think of the newsletter length? What do you want to see more of in Year 2? Which princes should we sell your data to I’M KIDDING.

Last year, the response was tremendous. So many of you gave feedback that legitimately helped us not only shape what this business has become but also allowed us to take data to potential sponsors that we believe could benefit you and show them how engaged and excited our audience is.

This is — and I cannot stress this enough — incredibly helpful for us. If you are not a Normal Club member or don’t want to buy the merch, the best way you can support us is by giving us your time through this survey.

Three reasons for this survey.

1. We believe that online ads can be good but that bad ads are very bad. And most ads online are bad ads. We are trying to create ads that are barely ads (through my words and experiences and Jason’s illustrations), but it takes the right partners for that to happen. We have continually said “no” to the wrong partners and will continue to seek out the correct ones. The ones that allow us to cook and to experiment. The ones that make products we like and have stories that we love.

2. We are actually curious about who you are and what you enjoy. We spend a LOT of time going over this survey and talking about what it means for our trajectory. In that sense, you have a hand in shaping what Normal Sport is as a business.

3. We’re — of course — doing a giveaway. In filling out the survey, you will be automatically eligible for the following …

• A Turtlebox Ranger (value: $250).

• A box of Norman merch (value: $250).

And you will automatically receive the following …

• $25 off your next Ship Sticks order (link to this at end of survey)

The 2025 Normal Survey will take ~10 minutes to complete (unless you are Tom Kim, in which case it may take up to 25). We will also share the overall results with this community in a future newsletter. 

I hope this goes without saying, but we will not share any of your personal data with any potential partners or brands, or anyone else for that matter.

Onto the survey!