You're Starting ... a Blog?

That’s right, we started a blog. Why in the world, you may be asking, would you launch something from 2006 in the year 2025?

I’m glad you asked.

This is actually something I started thinking about toward the beginning of 2025, and there are three primary reasons. Here they are.

1. Our newsletters are too long and that can feel overwhelming to readers. I know it is for me when I receive a long newsletter, and every time I send one I privately cringe at the idea of being on the receiving end of it.

2. There is not enough room for interaction and/or feedback from readers. Our plan is to implement commentary on the blog to create a more communal feel than simply you responding to an email that I send out. I love interacting with you, dear reader, but I also want you to be able to interact with each other.

3. Every section or number of the newsletter that we write – including Jason’s illustrations – really could be a blog post.

I also see things on Twitter, read and watch and listen to things and get emails all the time that could be blog posts. Some examples …

• I got an email recently asking me what are the best seasons of the last 20 years. That’s a blog post but probably not a newsletter section (too long).

• Jeff Marsh’s Golf is Art book that got a link in a newsletter somewhere but deserved a blog post with further explanation.

• I like riffing on other people’s articles or videos such as this excellent one from LKD and others from Golf Digest.

This does not mean the newsletter is going anywhere. Hopefully, it will just be shorter, snappier and easier to consume with links to some of the stuff we dive deeper on that you can read and eventually comment on (our goal is to have comments up before the 2025 Hero World Challenge).

A good facsimile for this is the recently launched Verge newsletter. This is what we will be going for in the future.

Maybe this is annoying to you, but we are trusting our taste and our inclinations here and trying to develop not just stuff that looks pretty but that actually engages and retains readers and followers.

Ideas and jokes and #takes are nothing without someone on the other side to read them. We are trying to make that easier and more enjoyable for all of you who have been along for the Normal Sport ride.

Maybe it’s a dumb idea. I have no idea how it will go. But we always want to try everything we can to make your experience of our content as exceptional as possible. Hopefully this will be that for you, and if it’s not then the advantage of running a tiny business is that we will just change it back.