Issue No. 211 | June 5, 2025 | Read Online
Our goal going into this year was 1,000 members of the Normal Club.
We are now getting close to reaching that number, which is both a surprise (since it’s only June) and also (obviously) a delight.
With a lot of our writing next week behind the paywall, there is no better time to #getinvolved by joining the Normal Club than right now.
Cost: $82/year in honor of Tiger’s incredible run of 82 PGA Tour victories Sam Snead’s co-record of 82 PGA Tour victories, which includes wins at the prestigious Anthracite Open, the Miami Biltmore International Four-Ball and the Palm Beach Round Robin.
Benefits:
All of our major championship content.
Free entry into next week’s U.S. Open fantasy contest (prize pool = $2,500).
First rip at new merch (dropping, I believe, in the next week).
To sweeten the pot, I will put together one care package with everything pictured below and send it to one of the next five people who sign up for membership today (which you can do right here).
Today’s newsletter is presented by OGIO. They just loaded me up with some gear for my trip to Oakmont next week, including this Alpha Venture Backpack, which I’m stoked about. I will report back on traveling with it to a major championship, but if it’s anything like the rest of OGIO’s gear, it will rock.
The Alpha Venture Backpack is “the ultimate travel bag for the spontaneous traveler.” Given that I waited until this week to book my flight and hotel for Oakmont, I think I qualify as "the spontaneous traveler.”
There is also a detachable pad at the base of the bag that transforms into a sling bag. We’ll see if I’m brave enough to wear a sling bag around Oakmont for a week. Regardless, I will be giving away an OGIO travel bag on Twitter over the next few weeks. Follow on Twitter here for more details and in the meantime, check out their Alpha Venture Backpack here.
OK, now onto the news.
Let’s get right to it.
1. As I watched this clip of Arnold Palmer from the 1994 U.S. Open at Oakmont — famously, Arnie’s last U.S. Open — I thought about how much Arnie there is to Rory. Both deeply in love with the game and both contain more emotion than they probably wish they did.
Tiger is Jack in so many ways, even from the standpoint of his disposition. Rory, though, is so much more Palmer. The way he sees the world, the way he sees the sport and the way he sees himself. I’ll never forget him going on the NLU pod several years ago and talking about the Jason Days of the world. Guys that were terrific players but not legends. He said something like, If they win three more, they get to me. If I win three more, I get to … Arnold Palmer.
I don’t know if Rory will actually get to Palmer, and I actually believe he’s having more of Phil’s career. But his whole aura is very Palmer, and I don’t think I’ve ever noticed that (perhaps because Palmer was almost 10 years past his last event when I started covering golf).
2. This is some extremely normal sport behavior. Bacon-connoisseur-turned-YouTube-star galavants across the globe, hitting balls off mountains and working on spin control with global leaders. Giannis hooping with the prime minister of Greece in a weekly pickup game at an outdoor court off the coast of the Mediterranean. But the American version of that.
3. One of my favorite moments of the year is seeing reaction from a handful of middling (even struggling) players after making it into the U.S. Open. The intersection of all those years of work and the reality that they will tee it up at Oakmont … mighty Oakmont … in an Open. It’s so good.
Here are three I loved.
The Dentist (Coach)
Zach Bauchou
James Nicholas
When The Dentist (Coach) is talking about how his dad — who passed away two months ago — tracked every shot even though he was never really into golf and wasn’t the one who taught his son the game. That’s the good stuff.
Being present, caring. What we all aspire to as parents.
Also of note: Zach Bauchou was the fifth-best player on that 2018 Oklahoma State title team. The fifth-best!
Hovland
Wolff
Eckroat
Ventura
Bauchou
The first four are all in the top 200 in the Data Golf rankings, and Bauchou is in the U.S. Open. Sick, sick stuff for a college team.
This post will continue below for Normal Club members and includes …
Thoughts on Rory’s first media appearance since before the PGA.
More on Jack and Scottie from Muirfield Village.
If you aren’t yet a Normal Club member, you can sign up right here.
If you are, keep reading!
Welcome to the members-only portion of today’s newsletter. I hope you both enjoy it and find it to be valuable to your golf and/or personal life.
4. One other thing that intrigued me about Scottie’s win at Memorial last week was how he talked about bringing Sunday intensity to a Thursday morning round.
Early in my career I felt like I didn't bring enough intensity to the first couple rounds. Like I would bring a lot of intensity on Saturday and Sunday, but I was always kind of on the outside looking in when it came to leaderboards, and that's one thing I think that Tiger was really good at was bringing that level of intensity to each and every shot.
Scottie Scheffler
What this has led to is some nice weekend leads and eight straight wins when he’s held the 54-hole advantage. Jack talked about the blueprint for winning golf tournaments (this was Tiger’s, too, by the way). But you can only execute it from out in front.
You just don't make dumb mistakes, play solid golf, and you win. He is such a good player, and he drove the ball beautifully today. Like he said, he drove the ball, but he never put himself in jeopardy. He didn't put himself in a position to lose the golf tournament. He was always in a position to win. And if he had to do something more spectacular, he was in a position to do so. But he didn't have to.
Jack Nicklaus
Scottie is currently at 2.64 SG/round from tee to green. The next best player in the world this year (Bryson) is at 2.58 SG/round total. This means that if Scottie is an average putter (0.00 SG), he is still the best player in the world.
Scottie literally doesn’t have to worry about putting, which was true of Jack as well.
I never worried about putting. I felt I would make my percentage. I didn't need to. If I knocked it closer to the holes, I would knock some of 'em in. I didn't worry about if I missed some. You missed some. You missed some today, you missed some yesterday, you missed some all week. But you made a lot too. He gave himself enough chances that he didn't have to be special with the putter. He just needed to be good and solid with it.
Jack Nicklaus
🎯🎯🎯
5. I absolutely agree with this take. The PGA is in a cool position where it doesn’t have to worry about PR as much as the USGA does, and it can absolutely ingratiate itself with us idiot golf nerds by taking a collection of events and courses that were not considered up to the USGA’s standards (for a variety of reasons) and make them their own.
You could do a lot worse than the following as a PGA Championship rota.
1. Kiawah
2. Southern Hills
3. Chambers Bay
4. Erin Hills
5. Medinah
6. Cherry Hills
7. Olympic
8. PGA Frisco
A lot worse.
6. Speaking of walling things off!
Rory spoke on Wednesday about his media freeze out at the PGA this year.
It doesn’t really change my position on him not talking — which I disagreed with then (articulated here) and still do.
I think the whole failed driver issue was not (and is not) a big deal for Rory and that he should have talked about it at the PGA. However, I also understand that all of this was complicated by Scottie’s driver failing the test that week as well. Rory was upset that Scottie’s driver also failed but only Rory’s name got leaked — which is fair! — although he seems to be directing that ire at “the media” for breaking this news.
I think this is misguided unless — as he maybe insinuates here? — the same media folks who broke the news on Rory also had Scottie’s name but chose not to break that news (if that’s the case, I totally understand where he’s coming from and all of this makes a lot more sense!).
Regardless, Rory still could have talked at the PGA about his own failed driver test and curbed some of the nonsense chatter going on. He could have indirectly referenced Scottie (or the nine or 10 other players whose drivers failed) without selling anyone out.
His explanation makes sense, though, and I sympathize with it. It was a tough and weird spot, and I think it actually says a lot about Rory that the baseline expectation of him is that he could and would thread that needle in public. It speaks to how open, forthright and honest he’s been over the years.
7. In the second half of the question he answered above, he addressed the responsibility of superstars speaking to the media in general. There were a number of times where he got right up to the line of saying something like, You need us a lot more than we need you! about the media, which made me laugh because he wanted to say it so badly (watch at 2:39, I was 😂).
Also, this is absolutely true!
My career is my career in large part because Rory McIlroy is Rory McIlroy. The same is not true going the other direction.
Here’s what I wrote on Wednesday.
I don't speak for everyone, but a lot of golf media people (myself included) have made careers out of talking about Rory and other superstars. There is sometimes an imbalance of power there.
My achievements are often dependent on what Rory does. Rory's achievements are dependent 0 percent on what I do. It would be foolish to view this differently.
However ... it's difficult to deny how much a player's perception is shaped by golf media. What Andy or Tron or Shackelford or Gabby think about a player shapes what a lot of other people think about that player.
The reason? A lot of people these days consume sports only through media-created bites and clips and pods and newsletters. I do this with non-golf sports, and my perception of SGA or Anthony Edwards is very much shaped by Zach Lowe or Bill Simmons.
I think players maybe sometimes miss this. Rory -- ironically, given this situation -- is one of the few who hasn't.
Me
8. All of this is a bit of new territory. In the 1930s and 1970s and even into the 1990s, guys needed to talk because media members were the gatekeepers to stardom.
That’s no longer necessarily true (Bryson’s YouTube page is Exhibit A here — although, incidentally, Bryson talks to the media as much as anyone).
Rory could just do pressers on Instagram on his own and take questions from fans or whatever. The only thing keeping this from happening is the social contract pro golfers make with the media because of the way their public perception is shaped by what we write and talk about (see above).
If Rory only did Instagram pressers with fans, the folks who talk and write about golf for a living would be frustrated with him. And because of this, fans would turn on him because fans trust people who talk and write for a living to shape their perception of this sport and these people they follow.
I actually think this is becoming more true (for reasons outlined above), but I don’t believe a lot of golf’s stars truly believe it (although, again, Rory has proven over and over that he does). Or if they believe it, they often don’t seem to care all that much about it.
9. I also think Rory kind of said the quietest part out loud.
If they want to make it mandatory [to talk to the media], that's fine, but in our rules it says that it's not, and until the day that that's maybe written into the regulations, you're going to have guys skip from time to time, and that's well within our rights.
Rory McIlroy
The unintended consequence of having five (six?) different organizations ruling the golf world strikes again. In other sports, you get popped (financially) for not speaking. In golf, where there is no players union and where golfers are still independent contractors?
No chance.
It’s a weird space. And there are no assurances that future superstars will be as benevolent as Rory has been with his time in speaking to anyone and everyone.
This is a bit of a problem now, but there is a chance that it will be an even bigger problem in the future.
Thank you for reading until the end.
You’re a complete and total sicko for reading a newsletter about golf that is 2,373 words (!!) long, and we are grateful for your support of this business.
Issue No. 211 | June 5, 2025 | Read Online
Our goal going into this year was 1,000 members of the Normal Club.
We are now getting close to reaching that number, which is both a surprise (since it’s only June) and also (obviously) a delight.
With a lot of our writing next week behind the paywall, there is no better time to #getinvolved by joining the Normal Club than right now.
Cost: $82/year in honor of Tiger’s incredible run of 82 PGA Tour victories Sam Snead’s co-record of 82 PGA Tour victories, which includes wins at the prestigious Anthracite Open, the Miami Biltmore International Four-Ball and the Palm Beach Round Robin.
Benefits:
All of our major championship content.
Free entry into next week’s U.S. Open fantasy contest (prize pool = $2,500).
First rip at new merch (dropping, I believe, in the next week).
To sweeten the pot, I will put together one care package with everything pictured below and send it to one of the next five people who sign up for membership today (which you can do right here).
Today’s newsletter is presented by OGIO. They just loaded me up with some gear for my trip to Oakmont next week, including this Alpha Venture Backpack, which I’m stoked about. I will report back on traveling with it to a major championship, but if it’s anything like the rest of OGIO’s gear, it will rock.
The Alpha Venture Backpack is “the ultimate travel bag for the spontaneous traveler.” Given that I waited until this week to book my flight and hotel for Oakmont, I think I qualify as "the spontaneous traveler.”
There is also a detachable pad at the base of the bag that transforms into a sling bag. We’ll see if I’m brave enough to wear a sling bag around Oakmont for a week. Regardless, I will be giving away an OGIO travel bag on Twitter over the next few weeks. Follow on Twitter here for more details and in the meantime, check out their Alpha Venture Backpack here.
OK, now onto the news.
Let’s get right to it.
1. As I watched this clip of Arnold Palmer from the 1994 U.S. Open at Oakmont — famously, Arnie’s last U.S. Open — I thought about how much Arnie there is to Rory. Both deeply in love with the game and both contain more emotion than they probably wish they did.
Tiger is Jack in so many ways, even from the standpoint of his disposition. Rory, though, is so much more Palmer. The way he sees the world, the way he sees the sport and the way he sees himself. I’ll never forget him going on the NLU pod several years ago and talking about the Jason Days of the world. Guys that were terrific players but not legends. He said something like, If they win three more, they get to me. If I win three more, I get to … Arnold Palmer.
I don’t know if Rory will actually get to Palmer, and I actually believe he’s having more of Phil’s career. But his whole aura is very Palmer, and I don’t think I’ve ever noticed that (perhaps because Palmer was almost 10 years past his last event when I started covering golf).
2. This is some extremely normal sport behavior. Bacon-connoisseur-turned-YouTube-star galavants across the globe, hitting balls off mountains and working on spin control with global leaders. Giannis hooping with the prime minister of Greece in a weekly pickup game at an outdoor court off the coast of the Mediterranean. But the American version of that.
3. One of my favorite moments of the year is seeing reaction from a handful of middling (even struggling) players after making it into the U.S. Open. The intersection of all those years of work and the reality that they will tee it up at Oakmont … mighty Oakmont … in an Open. It’s so good.
Here are three I loved.
The Dentist (Coach)
Zach Bauchou
James Nicholas
When The Dentist (Coach) is talking about how his dad — who passed away two months ago — tracked every shot even though he was never really into golf and wasn’t the one who taught his son the game. That’s the good stuff.
Being present, caring. What we all aspire to as parents.
Also of note: Zach Bauchou was the fifth-best player on that 2018 Oklahoma State title team. The fifth-best!
Hovland
Wolff
Eckroat
Ventura
Bauchou
The first four are all in the top 200 in the Data Golf rankings, and Bauchou is in the U.S. Open. Sick, sick stuff for a college team.
This post will continue below for Normal Club members and includes …
Thoughts on Rory’s first media appearance since before the PGA.
More on Jack and Scottie from Muirfield Village.
If you aren’t yet a Normal Club member, you can sign up right here.
If you are, keep reading!
Normal Sport is supported by exactly 851 deranged individuals. By becoming a member, you will receive the following …
• Our very best stuff during majors.
• First access to future merch drops.
• The delight of helping us establish this business.
By clicking below to join the Normal Club, you will also be eligible for our 2025 U.S. Open fantasy contest where someone will win at least $1,500.