Issue No. 222 | June 26, 2025 | Read Online
For all my former baseball players, this is our deuces newsletter.
Won’t happen again for another 2,000.
Swing thoughts. We all have them. We all change them. We’re all psychopaths. Mine right now is “slow back and then get through it.” Do I know what this means? Barely. But every time I’m over a tee shot I’m thinking, “Slow slow slow and now get through it.”
Helpful? Who can say. I shot 46 on an easy golf course and lost my church league championship match earlier this week because … I couldn’t get off the tee.
On Tuesday, I drove down to Houston to cover maybe the most unique (and most normal sport) event I’ve ever covered. Endurance athlete Kyle Cokinos played 810 holes across 24 hours. He hit ~3,000 shots. Took ~125,000 steps.
Instagram post by @kidcoki
The whole thing was insane. I interviewed him afterward, and I’ll have that for you later this week, but I’ll leave you with his swing thought, which absolutely made me cackle after he ran 100 miles while swinging a golf club.
“The devil is the great deceiver.” Literally the thing going through his head while he was playing!
Not sure why, but that made me laugh out loud.
Maybe I should try it next time out.
Oh, by the way, if you missed it on Tuesday, we launched our Holderness and Bourne collection. Right now, it’s available to purchase for Normal Club members only, but everybody can view it right here.
Onto the news.
Speaking of swing thoughts … today’s newsletter is presented by Garmin and its world class Approach R50 launch monitor and simulator, where perhaps you can also play 810 holes in a single day.
During these oppressively hot summer months, you can easily tap into insights, select courses, review impact videos, or play a virtual round (subscription required) straight from the 10” built-in color touchscreen display
These virtual rounds — which including putting — can be played with up to four players on more than 43,000 courses through Home Tee Hero, all viewable from the Approach R50 display.
The cool thing is that no additional gaming computer or phone connection is necessary. You can project the course if you want, but you can also just play directly on the device. I’ve done it, and it’s awesome.
Here’s a crazy thing that just popped in my head: I’d like to give one of these devices away.
Here’s the deal … we are currently at 884 paid Normal Club members, which is astounding to me. Our goal for the year was 1,000.
If we hit 1,000 before the end of the month — the halfway point of 2025 — I’ll buy one of our new members an Approach R50 ($5,000 value). If we get to 997 or even 999, no dice. But if we hit 1,000 before 11:59 p.m. on June 30, then I will send one of these Garmin launch monitors to member No. 885 or beyond.
You can sign up for our Normal Club membership right here.
Also, we don’t do many discounts throughout the year, but all Normal Club memberships will be 10 percent off from today until July 1.
Just use the code normalsportmidyear at checkout.
OK, now onto the news.
Let’s get right to it. Also if you missed the monstrous giveaway I’m doing, see just above.
1. Maybe this makes me foolish (actually, giving away a $5,000 launch monitor probably makes me more foolish), but we should start here so you know where I’m coming from: I loved Seth Waugh’s outside-the-box selection of Keegan as the 2025 U.S. captain.
I think it may have leaned a bit on the “Man, sort of feel bad for this dude after he got his world set on fire in front of several hundred million (potential) viewers on Netflix, let’s … give him the captaincy!” but I think that can be true and you can still like and believe in the selection. That’s where I’ve been throughout the year.
There are some caveats (see below), but that’s my starting point.
2. Keegan as captain gets the U.S. out of its circular captaincy that looked a bit like this: Furyk —> Stricker —> DL3 —> ZJ —> Furyk —> Stricker —> Wait aren’t all of these guys kind of the same guy anyway?
I think moving on from that circle is probably a good thing in the long term. If you’re not going to have a clear hierarchy within Team USA (see my thoughts on this below), and I don’t believe they ever will, then Keegan is a really good “I’m 12 years ahead of these guys, but I’m still in their circles and I’ve seen our missteps over the years and think I can correct them” guy.
I also wonder how much the captaincy matters on U.S. soil. Truly.
One stat has swung the last five Ryder Cups. Since the start of the 2014 Ryder Cup, the U.S. has scored 4 of a possible 24 points in foursomes on the road as opposed to 11.5 of a possible 16 points in foursomes at home. Is that a captain thing? Or is it just a home/away thing? Do European captains suck because they can’t win road foursomes?
The U.S. genuinely should have won its last four home Ryder Cups in a row, and I’m not sure it was the captaincy that made this happen ⬇️.
3. Let’s zoom out for a minute. When I think about great national teams, I think about Jerry Colangelo and USA Basketball.
He took over a program that had finished 6th in the 2002 world championships and lost to Puerto Rico, Lithuania and Argentina in Athens in the 2004 Olympics and failed to win gold.
Here’s how he got started in the position over all of Team USA.
After hiring Coach K, Colangelo’s next big step involved dismantling the selection committee. He would have sole authority in choosing the players. …
“It was run by a committee before and run badly,” said Team USA assistant coach and Syracuse head coach Jim Boeheim. “It showed that you need one guy in charge to pick the coaches, to pick the players and to be the overall guiding force.”
…
“Life is relational,” [Colangelo] said, “so when you develop relationships within an industry and there is a trust factor, people trust you and your judgment and the players understand that.”
Fox News
There was no vision, no continuity and little leadership in USA basketball (does any of this sound familiar?). After he took over, he rebuilt the culture from the ground up and from 2006-2016, Team USA went 50-1.
“(Colangelo’s) the main reason why we are who we are as a team, as a country,” [Carmelo] Anthony said. “He established this foundation, he created this foundation. He created this culture that we have for USA Basketball, and we are benefitting from that right now.”
…
Krzyzewski said Colangelo has changed the sport at “all levels” in the United States.
“We didn’t have a culture for USA basketball and he’s made it into a really good business too,” Krzyzewski said. “It’s really spectacular what he’s done. Nobody else could’ve done it and I’m thankful that I’ve been a part of it and being with him on that journey.”
Fox News
This post will continue below for Normal Club members and includes …
More on how USA hoops can influence USA golf.
Why you need The Juice on the road.
And how Keegan changed my mind.
If you aren’t yet a Normal Club member, you can sign up right here.
If you are, keep reading!
Welcome to the members-only portion of today’s newsletter. I hope you both enjoy it and find it to be valuable to your golf and/or personal life.
4. In my dream world — a perfect world — what happened for USA basketball also happens for the United States in golf. Someone takes over the entire program (I guess in this instance, creates an entire program) and moves the U.S. into a new international era. Someone provides cohesion at all levels of golf and a top down approach at building national teams.
As an aside: This is not just a Ryder Cup conversation. It’s a Walker Cup conversation and an Olympics conversation and a Palmer Cup conversation and so on all the way down to the junior level. There are so many international events, and because golf doesn’t have a unifying body — rather, it has five (now six) of them with ANGC, the USGA, PGA Tour, PGA of America, R&A and now LIV — nothing is every pointed in the same direction.
Is any of this going to happen? Absolutely not.
Because as with most problems in golf, there are too many cooks in the kitchen. Too many organizations involved that are running their own little team events and no unification whatsoever. Too much of this.
Note: The USGA did do this two years ago, but how much jurisdiction does the USGA have when it comes to the Ryder Cup and Presidents Cup?
Gif by news on Giphy
5. Like I said, all of that is a pipe dream. Europe has worked toward something similar with probably more people involved than should be involved. But they are all at least mostly on the same page.
Here’s a question if you’re the U.S. … Why not hire a permanent captain like Team USA did with Coach K? It’s not 1944 anymore. The Ryder Cup is big business. Winning is big business. Would Team USA hire Kevin Durant to coach the 2028 team because he’ll probably not be good enough at that point to make the team?
Europe has thrived over the last 20 years because its players have bought into humility and vulnerability. That’s probably never going to happen for the U.S. so why not aim for dominance instead. Sell a vision of dominance and build a culture around it. That’s more or less the basketball blueprint.
The mini mess the U.S. is currently in has partly been created by the lack of continuity and vision by USA golf broadly. Keegan having to talk in every presser about whether he’s going to pick himself at the Ryder Cup shines a light on the lack of vision everyone has for USA golf. That’s not a PGA of America subtweet, a Keegan subtweet or a Seth Waugh subtweet. Waugh acted mostly rationally given the circumstances of the situation.
Again, different organizations and different people every year and at every level. An insane way to run anything but status quo for the stars and stripes.
6. Since all of that is just a wishful tangent, let’s get back to reality. One other sort-of-related thing I want to address: I think when it comes to the Ryder Cup, we have to constantly clarify whether we’re talking about what we think the U.S. should do and what it will do. I addressed what it should do above. What I think it will do is continue picking one off captains and just try to make more putts on the road.
But I constantly find myself having to clarify here. Because sometimes I speak about what it should as if it’s what will happen, but that’s not what I mean at all. This is basically a note for me next time I go on a pod to talk Ryder Cup so thank you for listening to my Ted Talk.
7. Another thing we need to talk about. The home vs. road thing is real. I wrote this in Rome, but you have to bring your own juice (BYOJ) on the road, and you don’t at home. The crowd provides it. That absolutely should affect how you put together a team.
At home, I think you can lean a bit more on talent with less need for dogs. On the road, it’s very, very different. So when I talk about constructing a 2025 team, I’m talking about it with the fact that this is a home event in mind.
Take a look at the six month numbers for both teams. One of these teams is way more talented (and it’s not Europe!). If this was an away game, I would say throw it out. Because it’s home, I think it definitely matters.
![]() | ![]() |
The worst player on the U.S. over the last six months would be top seven on Europe. That is not nothing. Especially at home.
8. So now that the U.S. is in a bit of a mess with Keegan playing like a top six guy currently and a lot of ambiguity at the bottom of the potential roster, I think I’m now of the opinion that Keegan should pick himself. This is not the European way, but the Americans are not the Europeans. The Euros have been planning and prodding and poking at how to get to 14 points for nearly 20 months now.
The U.S.?
[Being the captain] doesn't take away anything from my preparation and my play. I'm doing all this stuff when I'm home. As we get closer to the Ryder Cup, things are amping up certainly for sure, but every day we're working. We're on the chat with the vice captains.
Now the team is really starting to take shape and we know a handful of guys that are pretty close to a mathematical lock on the team. We start thinking about partners and formats. Things are definitely amping up.
Keegan Bradley
I heard Soly and Tron arguing on their Sunday pod about whether the captaincy even matters. It’s a difficult thing to say that it does and that the Euros are geniuses etc. but then also be of the opinion that Keegan should just play because who cares, it doesn’t matter.
9. But the Euro captaincy and American captaincy don’t actually have the same weight because the teams are fundamentally structured differently. Remember what Brooks said right before the U.S. delivered the biggest defeat in Euro history?
It’s different. It’s hectic. It’s a bit odd, if I’m honest. I don’t want to say it’s a bad week. We’re just so individualized, and everybody has their routine and a different way of doing things, and now, it’s like, OK, we have to have a meeting at this time or go do this or go do that. It’s the opposite of what happens during a major week. If I break down a major week, it’s so chill. You wouldn’t even believe me. I go to the course. I play nine holes. I go work out. Other than that, I’m sitting and watching TV, taking my mind off golf with relaxing stuff.
Digest
[Jason here]: This Brooks quote actually brings up a great point about the individualism of the U.S. team vs. the collective mentality of the Euros. It's a subtle difference but I think it does explain why the US struggles. Maybe it goes back to the idea of a permanent captain creating a culture that players can buy into instead of having a bunch of individual stars on the team. [Jason out]
On the road, Keegan trying to balance both things would concern me a bit. If the Euro captain was trying to do both things either at home or on the road, that would concern me (from the Euro side).
But for the Americans at home? I’m really not all that concerned. The team really is starting to take shape — as it always does — and if Jordan Spieth and Harris English are your 11th and 12th men, then you’re probably in a pretty great spot.
10. One thing I did not see coming is Keegan as a playing captain having all of the juice. People are into it. I think we have crossed into both “he’s playing well enough that he probably should be there” territory and also “people are so behind the idea of a player also being the captain and specifically Keegan being the playing captain” that it might be malpractice not to do it.
Not that Bethpage will need anything extra, but Keegan rolling out to hit the first tee shot on Friday morning as the playing captain after delivering this speech (⬇️) again in the locker room will be one of the more electric moments in recent U.S. Ryder Cup history.
Also, perhaps an aside but definitely relevant: I think Keegan would be a better road captain than home captain. Again, he brings The Juice.
11. I don’t blame him for not relinquishing the captaincy. He said on Sunday after winning the Travelers that if he plays, he will also still captain. I would too. I joked on Sunday evening that it might be time to phone the Cat (or as a real czar for Team USA golf, what about Seth Waugh in the Colangelo role and someone else — maybe a distinguished college coach? — in the Coach K role?).
But for Keegan, you’re never guaranteed any of this, and by giving any of it away, you …
1. Bring a scenario into play where you’re neither the captain nor a player this year (which would be wild!).
2. Bring a scenario into play where you never get to captain again because Tiger gets it in Ireland, and then you just get forgotten about.
12. Bottom line: I think the U.S. is going to win if Keegan plays, and I think they’re going to win if he doesn’t play. I don’t think it’s going to matter. He’ll play, what, two times? Maybe three? One of those will be in singles where the captain is basically just cheerleading (and who wouldn’t want to have their captain in battle with them?).
And he can structure it where he plays the second part of the day where he doesn’t have to make decisions for the next set of matches until that night.
13. Is any of this ideal? No. Will all of it look exactly the same two months from now? No. Will any of it lead to long-term success dynastic success? Also no.
Keegan was told he was going to be captain, and now he’s in a no-win situation in which his incentives (if you play great, you’re going to face a PR nightmare!) do not align.
That sucks.
What’s ideal for the future is the USA Basketball model.
But in the face of a not-that-ideal situation in which ambiguity reigns (and maybe even a bit of chaos, too), I think I have been swung (barely) to the side of Keegan Bradley as the playing captain of the United States Ryder Cup team.
A position I maintain the right to change my mind on when he finishes the year T38-MC-MC-T31-T20 going into September.
Thank you for reading until the end.
You’re a complete and total sicko for reading a newsletter about an exhibition golf match three months from now that is 3,247 words (!!) long, and we are grateful for your support of this business.
Issue No. 222 | June 26, 2025 | Read Online
For all my former baseball players, this is our deuces newsletter.
Won’t happen again for another 2,000.
Swing thoughts. We all have them. We all change them. We’re all psychopaths. Mine right now is “slow back and then get through it.” Do I know what this means? Barely. But every time I’m over a tee shot I’m thinking, “Slow slow slow and now get through it.”
Helpful? Who can say. I shot 46 on an easy golf course and lost my church league championship match earlier this week because … I couldn’t get off the tee.
On Tuesday, I drove down to Houston to cover maybe the most unique (and most normal sport) event I’ve ever covered. Endurance athlete Kyle Cokinos played 810 holes across 24 hours. He hit ~3,000 shots. Took ~125,000 steps.
Instagram post by @kidcoki
The whole thing was insane. I interviewed him afterward, and I’ll have that for you later this week, but I’ll leave you with his swing thought, which absolutely made me cackle after he ran 100 miles while swinging a golf club.
“The devil is the great deceiver.” Literally the thing going through his head while he was playing!
Not sure why, but that made me laugh out loud.
Maybe I should try it next time out.
Oh, by the way, if you missed it on Tuesday, we launched our Holderness and Bourne collection. Right now, it’s available to purchase for Normal Club members only, but everybody can view it right here.
Onto the news.
Speaking of swing thoughts … today’s newsletter is presented by Garmin and its world class Approach R50 launch monitor and simulator, where perhaps you can also play 810 holes in a single day.
During these oppressively hot summer months, you can easily tap into insights, select courses, review impact videos, or play a virtual round (subscription required) straight from the 10” built-in color touchscreen display
These virtual rounds — which including putting — can be played with up to four players on more than 43,000 courses through Home Tee Hero, all viewable from the Approach R50 display.
The cool thing is that no additional gaming computer or phone connection is necessary. You can project the course if you want, but you can also just play directly on the device. I’ve done it, and it’s awesome.
Here’s a crazy thing that just popped in my head: I’d like to give one of these devices away.
Here’s the deal … we are currently at 884 paid Normal Club members, which is astounding to me. Our goal for the year was 1,000.
If we hit 1,000 before the end of the month — the halfway point of 2025 — I’ll buy one of our new members an Approach R50 ($5,000 value). If we get to 997 or even 999, no dice. But if we hit 1,000 before 11:59 p.m. on June 30, then I will send one of these Garmin launch monitors to member No. 885 or beyond.
You can sign up for our Normal Club membership right here.
Also, we don’t do many discounts throughout the year, but all Normal Club memberships will be 10 percent off from today until July 1.
Just use the code normalsportmidyear at checkout.
OK, now onto the news.
Let’s get right to it. Also if you missed the monstrous giveaway I’m doing, see just above.
1. Maybe this makes me foolish (actually, giving away a $5,000 launch monitor probably makes me more foolish), but we should start here so you know where I’m coming from: I loved Seth Waugh’s outside-the-box selection of Keegan as the 2025 U.S. captain.
I think it may have leaned a bit on the “Man, sort of feel bad for this dude after he got his world set on fire in front of several hundred million (potential) viewers on Netflix, let’s … give him the captaincy!” but I think that can be true and you can still like and believe in the selection. That’s where I’ve been throughout the year.
There are some caveats (see below), but that’s my starting point.
2. Keegan as captain gets the U.S. out of its circular captaincy that looked a bit like this: Furyk —> Stricker —> DL3 —> ZJ —> Furyk —> Stricker —> Wait aren’t all of these guys kind of the same guy anyway?
I think moving on from that circle is probably a good thing in the long term. If you’re not going to have a clear hierarchy within Team USA (see my thoughts on this below), and I don’t believe they ever will, then Keegan is a really good “I’m 12 years ahead of these guys, but I’m still in their circles and I’ve seen our missteps over the years and think I can correct them” guy.
I also wonder how much the captaincy matters on U.S. soil. Truly.
One stat has swung the last five Ryder Cups. Since the start of the 2014 Ryder Cup, the U.S. has scored 4 of a possible 24 points in foursomes on the road as opposed to 11.5 of a possible 16 points in foursomes at home. Is that a captain thing? Or is it just a home/away thing? Do European captains suck because they can’t win road foursomes?
The U.S. genuinely should have won its last four home Ryder Cups in a row, and I’m not sure it was the captaincy that made this happen ⬇️.
3. Let’s zoom out for a minute. When I think about great national teams, I think about Jerry Colangelo and USA Basketball.
He took over a program that had finished 6th in the 2002 world championships and lost to Puerto Rico, Lithuania and Argentina in Athens in the 2004 Olympics and failed to win gold.
Here’s how he got started in the position over all of Team USA.
After hiring Coach K, Colangelo’s next big step involved dismantling the selection committee. He would have sole authority in choosing the players. …
“It was run by a committee before and run badly,” said Team USA assistant coach and Syracuse head coach Jim Boeheim. “It showed that you need one guy in charge to pick the coaches, to pick the players and to be the overall guiding force.”
…
“Life is relational,” [Colangelo] said, “so when you develop relationships within an industry and there is a trust factor, people trust you and your judgment and the players understand that.”
Fox News
There was no vision, no continuity and little leadership in USA basketball (does any of this sound familiar?). After he took over, he rebuilt the culture from the ground up and from 2006-2016, Team USA went 50-1.
“(Colangelo’s) the main reason why we are who we are as a team, as a country,” [Carmelo] Anthony said. “He established this foundation, he created this foundation. He created this culture that we have for USA Basketball, and we are benefitting from that right now.”
…
Krzyzewski said Colangelo has changed the sport at “all levels” in the United States.
“We didn’t have a culture for USA basketball and he’s made it into a really good business too,” Krzyzewski said. “It’s really spectacular what he’s done. Nobody else could’ve done it and I’m thankful that I’ve been a part of it and being with him on that journey.”
Fox News
This post will continue below for Normal Club members and includes …
More on how USA hoops can influence USA golf.
Why you need The Juice on the road.
And how Keegan changed my mind.
If you aren’t yet a Normal Club member, you can sign up right here.
If you are, keep reading!
Normal Sport is supported by exactly 884 deranged individuals. By becoming a member, you will receive the following …
• Our very best stuff during majors.
• The delight of helping us establish this business.
• Possibly a new Approach R50 from Garmin (see above!).
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