Welcome to the members-only portion of today’s newsletter. I hope you both enjoy it and find it to be valuable to your golf and/or personal life.  

6. Another great Normal Sport moment from the last week stemmed from the following, which may have been golf’s version of the Kawahi no-show tree business situation …

That led to some amazing responses.

Like … amazing ones. Imagine showing a non-golf person this tweet!

7. I’m not sure why this marketing email I got promoting a new golf podcast infuriated me as much as it did. But it definitely infuriated me.

Here’s the email.

Mayne went on to say — this is a direct quote — that “as far as I know, this is probably one of the first golf podcasts ever, so Brian, Cooper and I see ourselves as pioneers.”

There seems to be such a desire in the media business for short term success that phrases like this just get thrown around without anyone even knowing or understanding what they mean. Not only a desire but maybe even a need. For it to make a lot of money very quickly.

This may work in the short term. Big names, fancy graphics. Big brands will bite on sponsorships. But in the end — always in the end — it always fails because the attention isn’t there. It never lasts. I would bet all of the money in the Normal Sport business account (to be fair, not a ton!) that this podcast won’t be around in four years.

Why? Media businesses demand attention, and our attention as humans is drawn toward things that are real and meaningful. It is difficult for something to be real and meaningful when the declaration out of the gate is that it’s going to be the greatest thing of all time.

Just take your time. Go slow. Wait. Be patient. If it’s meaningful it will work.

I think I might be talking to myself now so let’s go ahead and move on.

8. I have tried (and often failed but sometimes succeeded) to make this a habit. There is nothing better than receiving this from someone else. Therefore, I know it is important to be on the giving side of it as well.

Given that the Ryder Cup is all I think about right now, please excuse me while I go DM Gin-X, which is the only way I will be referring to the Cantlay/Xander pairing from now on.

Thank you for reading our handcrafted, algorithm-free newsletter about golf. We put everything we have into everything we write, which is why they are frequently 1,184 words long like this one.

While we do use digital tools that help us find information, everything you read and consumed was created from scratch by two humans who are absolutely obsessed with the game.

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