


Hello,
It has been an exciting week behind the scenes here at Normal Sport. Nothing I can announce yet, but haven’t been this excited about a project in a long time. There will be hints below, and I’ll let you guys know what’s coming as soon as I can. If you’re a Normal Club member and hanging in Slack, DM me. I’ll share what i can.
Name drops today: Arlo White, Nick Kokonas, DHH, Babe Ruth, the Dodgers and Rasmus Hojgaard.
Today’s newsletter is presented by Holderness and Bourne.
Word on the street is that it’s the summer of cotton, and there is no better product in that space than H&B’s Oliver shirt.

Unlike some of what you’re going to read below, H&B Peruvian Pima cotton is actually a great investment of your money (and they even have their fall colors loaded up, which you can check out right here).
I wrote a lot today about what it means to create something great in the non-digital world. H&B has done that, and they do it over and over again across all their categories.
Thanks to them for supporting. Thanks to you for checking them out. Thanks to my wife for tolerating my overflowing closet.
And now, onto the news.

1. Obviously the LIV news has taken up the lions’s share of oxygen in golf this week.
The league (allegedly) got funding from BC Partners, which has a stake in GSE, the agency that represents Bryson (and other LIV players). All of that is extremely normal sport, of course, but it gets weirder.
Yet the path to a final agreement for LIV has turned into a complex, multi-party negotiation, according to the people involved, with BC Partners and other possible investors seeking assurances that LIV’s star players will stay with the league.
Several leading players, including Jon Rahm, are owed guaranteed payments worth potentially hundreds of millions of dollars under contracts that extend beyond this month, when the PIF has said it will cease funding the league.
Financial Times

The PIF is considering paying off those contracts at a discount to settle any potential liability as well as to avoid bad publicity, leaving the players positioned to sign fresh deals with the BC Partners-backed circuit that would include cash as well as equity in the new league, according to those close to the negotiations.
Financial Times
Rahm is still owed nine figures, and they’re gonna give him shares of Lesion 13 to make up the difference? Surely that will go over well!
2. I have no reaction to any of this other than to be exhausted. Right here, in the middle of Jackson Koivun’s emergence, pro golf turns the other way and is like, Well I do wonder what the interest rate will be on the line of credit from the investment firm that helps fund Bryson’s crew. That seems far more interesting and thrilling than whether Koivun will be on the Presidents Cup team!
Like, I just don’t care.
I thought this take from my guy, Nick Kokonas, was terrific.

As has been the case for a while, Bryson seems to be the straw that stirs the drink here. Just as everything related to the Cavs revolved around LeBron for the first seven years of his career, everything related to LIV revolves around Bryson. That is the position he enjoys being in the most, and it’s unsurprising that an entity tethered to GSE would fund the future of this operation.
And honestly this is what LIV should have been all along: A modest league that tries to build up over time. The amusing part to me is that now you have an army of LIV bots stanning for a roided up version of … the Asian Tour? The Sunshine Tour?
That is all fine and good. Whatever. But nobody should have been pretending like LIV was some solve for golf, some sort of antidote to what’s wrong with sports or the real way to [closes eyes and winces] … grow the game.
3. And certainly let’s not — under any circumstances — blame the podcasters and newsletter writers for the 1.0 version of the product not working.


This is both outrageous and an abdication of responsibility.
If Normal Sport fails, you will absolutely not in any way hear me say “Well if No Laying Up and Fried Egg hadn’t been there first, it would have crushed” or “If not for AI, I think we could have made it.” No, just be better. Do the thing better. Play better. Pivot. Fight for it. Do something — anything — other than pin the blame at the feet of folks outside your organization.
My list of pet peeves is not super lengthy, but abdicating responsibility is probably at or near the top of the list (right next to entitlement).
Related. ⤵️

4. I’ve said this many times, and I will continue saying it. If we’re not going to change equipment, why don’t we change par? It would give tournaments like Detroit more credibility, and I think sickos would really love it.
I thought about this during the final round at Detroit last weekend. The restoration there visually looked incredible, but guys still shredded it to pieces when it came to scoring. So … stay with me here … why not shorten Nos. 3, 4, 8 and 14 and make them, respectively, a par 3, par 4, par 3 and par 4. Par is now 66, and the winning number is now -2 (which would have been sweet!).

Maybe this is not what casual fans want — it’s probably not — but I think one of these dartboard shootouts that’s looking for an identity should do this and see how it affects the emotional reception of the tournament.
5. I decided while watching last week that Rasmus has one of my favorite rarely-talked-about swings in golf. Some Ludvig in there. Some Cantlay in there. It’s so quiet and pretty. Could watch it all day.


6. I feel this and believe this deeply. I don’t know if you have had the same experience I’ve had of late, but I have found my desire to create and publish online wane a bit because of what a war it is to compete with all the nonsense that gets made every day.

Perhaps that’s a cop-out position by me, but I’ve definitely been exploring what it could mean on the physical product side. I find my own heart longing for tangible things to replace the up and down movement of my thumb on a piece of glass that seemingly has no end.
7. I get the Joe Posnanski newsletter in my inbox even though I don’t really follow baseball all that closely. Why? He writes in an aspirational way. With heart. With feeling. Without care for whether it’s perfectly grammatically correct.
This week’s newsletter was about the Dodgers and the MLB trade deadline, which I care almost nothing about. But then again, Posnanski barely writes about baseball. He writes about the psychology and emotion of being a fan. Of being a human.
An example.
So the complaint cannot be that baseball is somehow in financial straits. The complaint is that the Dodgers make more and try harder and work smarter and care more. The complaint is that the Lerner family, worth $6.4 billion, sold off their Washington World Series team part by part and now spends less on payroll than the Dodgers spend on the payroll tax, even though the District built them a baseball stadium almost entirely on taxpayer money.
The complaint is that we have been conditioned as Americans for sports socialism, where teams are compelled to spend the same amount of money.
Boy oh boy, do we love socialism in sports.
Joe Pos
Absolutely provocative! And — depending on how you view things — absolutely true. But the point is not whether I agree with Pos or I don’t. The point is that he thinks about the game and its tentacles in a brilliant and emotional way. He doesn’t get lost in VORP and xWar and whatever else — even though he does care about those things and does sometimes write about them.
I have never cared that much about help side defense and where the left end goes when you’re in cover 3. I want to know how a game made you feel or how you’re thinking about your team’s draft or why you root for whoever you root for. That stuff is just so much more interesting to me, and a shout out to Joe Pos for fostering that love for that type of sports fandom in me.
8. This is excellent.

Nobody is perfectly aligned enough with the cultural zeitgeist to know what’s going to be a hit and what’s not. Which is an argument in favor of just making as many high quality pieces as you are able to in a world that brings you a lot of joy and letting the chips fall wherever they’re going to fall.
I will always, always, always argue for “all things being equal, do whatever is most life-giving to you because that is the thing that will allow you to take as many shots as possible, and inevitably some of them will eventually fall.”
Easy to say.
Difficult to trust.
9. The U.S. Amateur starts next week. I got a press release on it the other day. There are two 15 year olds in the field. There’s a 63 year old. Folks from Vermont, New Hampshire, North Dakota, Hawaii (basically all the license plates we lacked on our Colorado trip), Paraguay, Singapore, Vietnam and Iceland. All teeing it up at Merion to figure who the best one is. There is something beautiful about both the meritocracy of golf — it literally does not matter what Miles Russell did last week or last month or last year — and also the global breadth of the game. There is little like it. Maybe nothing at all. This is true at all levels, but it’s easier to see and internalize at this one.
10. I listened to a lot of interesting podcasts and interviews on my drive home from Colorado last week. The best one I listened to was with DHH, who some of you know as the inventor of Ruby on Rails (normal sport). He’s incredibly smart and terrificly opinionated. Here was the best thing he said on this particular pod.
All the best ideas that actually turn out to have an impact on something. They sound stupid at first. They're not intuitive because that's where all the value has been locked up. It's been locked up in this misconception about what people actually want because most people don't know what they want.
You actually have to give it to them in a form that's beautiful and approachable and quirky and a little bit of weird and maybe a little bit off putting at first. I find that in all sorts of different domains. Some of my favorite car designs when it first premiered, the McLaren 720 S, it has these sunken in headlights that when I first saw it, I thought this is the ugliest car I've ever seen at this level. Now it’s one of my favorite car designs of all.
DHH
That is so good. So self-aware.
That the constraints on I don't have enough time, I don't have enough money, I don't have a big enough crew is what forces that selection process. If you have unlimited time, unlimited money, and unlimited people, you're going to build a BLOB.
DHH
I don’t think I’m particularly good at either of these things, partly because I’m prideful about what people think about me and horrible at artificial constraints, but his prodding here was such a great encouragement to become better at both for the sake of the product you have (and also the one you’re building for the future 👀 ).
Thank you for supporting Normal Sport. We’re coming! Not like Spieth is coming, either. Actually coming. Scared about that but also so excited.

Hello,
It has been an exciting week behind the scenes here at Normal Sport. Nothing I can announce yet, but haven’t been this excited about a project in a long time. There will be hints below, and I’ll let you guys know what’s coming as soon as I can. If you’re a Normal Club member and hanging in Slack, DM me. I’ll share what i can.
Name drops today: Arlo White, Nick Kokonas, DHH, Babe Ruth, the Dodgers and Rasmus Hojgaard.
Today’s newsletter is presented by Holderness and Bourne.
Word on the street is that it’s the summer of cotton, and there is no better product in that space than H&B’s Oliver shirt.

Unlike some of what you’re going to read below, H&B Peruvian Pima cotton is actually a great investment of your money (and they even have their fall colors loaded up, which you can check out right here).
I wrote a lot today about what it means to create something great in the non-digital world. H&B has done that, and they do it over and over again across all their categories.
Thanks to them for supporting. Thanks to you for checking them out. Thanks to my wife for tolerating my overflowing closet.
And now, onto the news.

1. Obviously the LIV news has taken up the lions’s share of oxygen in golf this week.
The league (allegedly) got funding from BC Partners, which has a stake in GSE, the agency that represents Bryson (and other LIV players). All of that is extremely normal sport, of course, but it gets weirder.
Yet the path to a final agreement for LIV has turned into a complex, multi-party negotiation, according to the people involved, with BC Partners and other possible investors seeking assurances that LIV’s star players will stay with the league.
Several leading players, including Jon Rahm, are owed guaranteed payments worth potentially hundreds of millions of dollars under contracts that extend beyond this month, when the PIF has said it will cease funding the league.
Financial Times

The PIF is considering paying off those contracts at a discount to settle any potential liability as well as to avoid bad publicity, leaving the players positioned to sign fresh deals with the BC Partners-backed circuit that would include cash as well as equity in the new league, according to those close to the negotiations.
Financial Times
Rahm is still owed nine figures, and they’re gonna give him shares of Lesion 13 to make up the difference? Surely that will go over well!
2. I have no reaction to any of this other than to be exhausted. Right here, in the middle of Jackson Koivun’s emergence, pro golf turns the other way and is like, Well I do wonder what the interest rate will be on the line of credit from the investment firm that helps fund Bryson’s crew. That seems far more interesting and thrilling than whether Koivun will be on the Presidents Cup team!
Like, I just don’t care.
I thought this take from my guy, Nick Kokonas, was terrific.

As has been the case for a while, Bryson seems to be the straw that stirs the drink here. Just as everything related to the Cavs revolved around LeBron for the first seven years of his career, everything related to LIV revolves around Bryson. That is the position he enjoys being in the most, and it’s unsurprising that an entity tethered to GSE would fund the future of this operation.
And honestly this is what LIV should have been all along: A modest league that tries to build up over time. The amusing part to me is that now you have an army of LIV bots stanning for a roided up version of … the Asian Tour? The Sunshine Tour?
That is all fine and good. Whatever. But nobody should have been pretending like LIV was some solve for golf, some sort of antidote to what’s wrong with sports or the real way to [closes eyes and winces] … grow the game.
3. And certainly let’s not — under any circumstances — blame the podcasters and newsletter writers for the 1.0 version of the product not working.


This is both outrageous and an abdication of responsibility.
If Normal Sport fails, you will absolutely not in any way hear me say “Well if No Laying Up and Fried Egg hadn’t been there first, it would have crushed” or “If not for AI, I think we could have made it.” No, just be better. Do the thing better. Play better. Pivot. Fight for it. Do something — anything — other than pin the blame at the feet of folks outside your organization.
My list of pet peeves is not super lengthy, but abdicating responsibility is probably at or near the top of the list (right next to entitlement).
Related. ⤵️

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